Tree for an email

We launched something this past weekend at the USGBC Green Remodeling Fair that I think we'll continue where we promised to plant a tree for every new sign-up for our e-newsletter. No selling of email addresses. A hopefully educational and/or fun email about once a month. Not a huge commitment. Lots of smiles generated and lots of sign ups. Lots of trees to plant!

We also offered the choice over the purpose of the tree's life...equatorial for global warming reduction and carbon sequestration; humanitarian to help reduce hunger, thirst and malnutrition; species preservation and fire damage reforestation. It was interesting to watch everyone's reaction. Many were unable to commit as they are all good causes. For those, we divided them evenly. The rest overwhelmingly picked a humanitarian purpose followed by fire reforestation and equatorial with a small percentage toward species preservation. Not a wrong answer among them, turned into an accidental but interesting social experiment.

Thanks to all that stopped by and signed up. The trees will be planted soon.